When you think of a brand, most people immediately picture a brand mood board! Especially if you’ve spent any amount of time scouring the beautiful designs on Pinterest. But, just because it’s quick to mind, it doesn’t mean it’s easy to make. In fact, a lot of careful thought goes into the creation of your mood board. This is why it’s important to outsource that process to the experts. However, if you are looking to learn a little more before outsourcing, I have the perfect treat for you today Queen. Let’s jump into what a brand mood board should include and how to make one! Read on for all the details.
What should a brand mood board include?
Essentially, your brand mood board is going to include all visual elements that tie your brand together. But, there’s going to be a lot more involved than simply picking out some pretty colors and fonts. A brand has to evoke something. And, this is why I like to start with brand strategy. A brand strategy gives me the opportunity to understand your business, the transformation that you provide your clients, and the emotions you’re looking to evoke when others see your brand.
Without a brand strategy, your mood board isn’t going to pack a punch. In fact, it will come across as flat or irrelevant to your ideal clients.
However, once your strategy is in place, you can start filling your mood board with the visual elements that will represent your brand. Here are a few things to keep in mind:
- Brand fonts
- Your brand colors
- Primary and secondary logos
- Imagery that reflects your brand and message
- Brand patterns
This list certainly isn’t exhaustive but it is a great place to start. Keep in mind that all elements should come together to create a cohesive feeling for your brand.
How do you make a brand mood board?
Once all your elements have been gathered, it’s time to put your brand mood board together. There are two fun ways to go about this! By using Canva, you can easily drag and drop your elements into a done-for-you template. By rearranging your images, colors, and other elements, you’ll be able to create a beautiful and showstopping brand mood board. See, most business owners opt for Canva because of its simplicity and templates. But, it doesn’t have all the bells and whistles of my favorite tool of all!
The second option to create your brand mood board is to use Adobe Illustrator. This is what your brand identity designer is going to avail of. For not only designing your brand mood board but for creating your brand collateral as well. With Adobe Illustrator, you’re able to avoid copyright issues related to Canva and have so much more creative freedom in the process.
With Adobe Illustrator, your brand and your brand mood board can come together in dazzling ways to captivate your audience. Adobe has a range of tools for you to edit shapes, fonts, colors and really adds that wow factor you’re missing with Canva.
Now, this is my favorite part of any project. Here is an example that absolutely knocked my socks off (not to toot my own horn or anything).
As you can see, there is a lot of variety to be found in mood boards. And, a whole lot of fun! Your brand identity should be unique to you. And, when that happens, it leaves room for a world full of color and creation. Fore more inspiration visit this Pinterest Board!
Brand identity design (How I help)
Overall, the best mood boards are incomplete without a brand identity designer to bring the vision together. That’s exactly why I’m here to help you create a brand identity that echoes your unique business and messaging. Here’s how we can get started with my Brand Identity Design services:
Get the visuals that your business deserves with Alyssa Brooke Studios brand design. Together, let’s create brand awareness and cohesiveness with everything you need to market your business. Ready to dive in? Learn more here.